Humans vs Zombies is a very large game at SCAD's campus. It consists of a week-long game of tag with an in-depth plotline that focuses on the occurence of a zombie apocalypse. About 500 people participate each year, and so the game has a very large advertising campaign. I was voted onto the committee that creates all the advertising as well as the game's plot, and I took it as an oppurtunity to create an Alternate Reality Game.
The plotline of this year's game focuses on a video game that transmits the zombie infection to the students at the college, and to go along with that, we created two factions. Kostick Co- the man that created the game- and MAG-V (Mother's Against Gaming Violence)- a company that seeks to better the world by turning violent games into tame educational tales. I'll explain each piece individually but essentially I created a web presence for both Cliff Kostick and MAG-V. Through these presences the plot would be revealed over time in an interactive fashion. There was also to be a print campaign, which I will explain as we get to those pieces.
Everything in this set was designed solely by myself other than the three colorful posters that have the HvZ logo on them. I only created the MAG-V Warning on those. And so, I present to you, my first Alternate Reality Game.
Everything in this set was designed solely by myself other than the three colorful posters that have the HvZ logo on them. I only created the MAG-V Warning on those. And so, I present to you, my first Alternate Reality Game.