Friend of mine decided to make custom knives and things from leather. He asked me to create a logotype for his new passion.
After some discussions and different approaches we decided to follow one idea that resembles a vision from a childhood of my friend.
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/17af4859100709.5a15300676977.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1df0f359100709.5a15300676538.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0e3e7759100709.5a15300676112.jpg)
![Logotype brand sign branding knife leather Custom logo identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ac453b59100709.5a15300a0c3c6.png)
SIGN
The sign combines leatherworking and blacksmithing tools into a tree.
![Logotype brand sign branding knife leather Custom logo identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/953b9259100709.5a15300a0b5ec.png)
LOGOTYPE
For logotype we decided to turn simple grotesk font into something more intresting, a little touches in letters "T" and "G" created somethings close to hammer and anvil and sharp corners in "N" resembles leatherworking tools — knife and needle.
![Logotype brand sign branding knife leather Custom logo identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e31c9359100709.5a15300a0ab3d.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/d62bfd59100709.5a153006d6eaf.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/a5f77d59100709.5a153006d69bc.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5ecb5e59100709.5a153006d724d.png)
![Logotype brand sign branding knife leather Custom logo identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c659d059100709.5a15300a0c944.png)
COLORS
![Logotype brand sign branding knife leather Custom logo identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/32425059100709.5a15300a0c077.png)
FONTS
![Logotype brand sign branding knife leather Custom logo identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6a4b4659100709.5a15300a0ba0a.png)
EXAMPLES
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/7cd81559100709.5a15300728df7.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/4bd0ea59100709.5a153007290ed.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/28f7e359100709.5a15300779c48.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/a6ddc559100709.5a1530077a4a3.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/cdf3ad59100709.5a1530077a06c.png)
Thanks to Genka Omyshev and Maxim Kolosov for their suggestions and criticism,
Artem Emelyanov for such nice opportunity to create something that i like.
Artem Emelyanov for such nice opportunity to create something that i like.