AD/CW: Lauren Danford

Illustration: Ryne Geib

 

 

Problem: People who buy Patagonia, but do not participate in extreme sports, would never consider purchasing something from the Nano Puff line.

Insight: Nano Puff is the best technology out on the market to keep you warm even if the jacket gets wet. This would be a great product for children so that parents would not have to worry about their child getting cold in winter months. 

Idea: Comparing complex microfiber technology to animal's ability to thrive in the wild makes the coat seem less complex.

 

 

Email Blast

Close up of the Email blast design

Print

 

 

 

 

 

 

Click any image to zoom