Developed for the New Media Methods for Retail course at SCAD this project was inspired by Ilovemeagan increrible stop motion videos. This GIF campaign will show through mini stories the #summeressentials for the Farm consumer enjoy the most an endless summer. It will tell a story of a sunscreen that brings the beach, a popsicle that becomes a pool and a pieneapple seaching for his sunglasses.
Here is the link to the interactive processbook: https://indd.adobe.com/view/7aae9209-5e55-4f59-8f6a-fa61ed02a2a6