![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1c18e1156277129.63654cdb6f3c5.jpg)
LIL BABY - FIFA WORLD CUP QATAR 2022 / BUDWEISER
Budweiser + LIL BABY, typography design and animation for the Lil Baby's Official FIFA World Cup track.
The soundtrack of the campaign is a reimagining of the iconic Tears for Fears’ anthem “Everybody Wants to Rule the World,” capturing the passion and enthusiasm fans will feel during this year’s tournament.
We created a series of typographic animations which were then projected onto Lil Baby and the surrounding set. These moments were then captured in camera, creating a unique, mixed media effect.
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d0d1ae156277129.63654cdbdb5d5.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/233a42156277129.63654cdbdc4f1.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8cbf52156277129.63654cdbda729.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/b03af4156277129.6363fd2278029.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/18cb65156277129.63654cdc6c5b3.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d0e8f0156277129.63654cdc6aa41.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7250d6156277129.63654cdc6b81f.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/2380c9156277129.6363fd220d03c.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/21ce29156277129.6363fd220db44.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f48438156277129.63654cdce724f.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9aa3b1156277129.63654cdd44728.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b04bbf156277129.63654cdd43304.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/68c0f3156277129.63654cdd45d10.png)
These were some animations that we crafted early in the proccess, that they couldn't see the light in the final video:
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/46823b156277129.6363fd214b2d9.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/faa218156277129.6363fd214884b.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/316348156277129.6363fd214bfe7.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/404c48156277129.6363fd214d105.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/3a95a2156277129.6363fd214eedb.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/50d257156277129.6363fd214a31d.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/f814d6156277129.6363fd214956a.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f32bc0156277129.636559111a3ff.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4f416d156277129.63655911184fc.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1d18d7156277129.6365591119452.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e3a24a156277129.636559117cb3f.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a7dda9156277129.63654cddc7061.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bdce8d156277129.63654cddc7f46.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f76e87156277129.63654cddc8d74.png)
Chorus design and animation were in red and white version:
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/1f1c6d156277129.6363fd230bc27.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/63bf22156277129.63654cde4acec.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/402955156277129.63654cde49040.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b88bd9156277129.63654cde49edd.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/ac8df9156277129.636563e793d77.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2cbd93156277129.63654cdecea3b.png)
CREDITS:
Project: Lil Baby 'The World Is Yours To Take' Official FIFA World Cup anthem
Brand: Budweiser
Director: FILFURY
Production: Untold Studios
Head of Production: Mariel Sands
Producer: Samuel Cornwell
Agency: Wieden+Kennedy
Graphic & Motion Design: Elena Sáenz de la Torre Loras and Bárbara Abbês
3D Designer: Cristopher VanNordstrand
Editor: Marianne Karaan
Editor: Marianne Karaan
![animated typography FIFA World Cup kinetic Lil Baby motion typography typography video clip animation FIFA motion graphics](https://mir-s3-cdn-cf.behance.net/project_modules/disp/fea95a156277129.6365559388e3e.gif)