Giant
Product: Anyroad Bike
Product: Anyroad Bike
Campaign: ONE bike ANYROAD
Giant ANYROAD bikes are versatile which allow the rider to comfortably bike on both pavement and rough roads. With this idea in mind the visual was kept to the minimum, utilizing the corporate colors and subtle outlines to represent the simplicity of the transition from flat to rough. This visual was also integrated on every form of media to keep a consistent look.
Print Layout
Interactive Magazine App
Online Banner Ad
Guerilla Advertising