The spark for the creative work was triggered by our target’s passion for cinema. In particular, romance. In a 45 second movie trailer style film, we were able to bring out the ‘more than money transfer’ message in a classic Myanmar love story of a young couple in a distant relationship that are saving money to one day be together. Throughout the film we see the hard-working man using money transfer to support his love who has family responsibilities of her own. Just as financial stability is looking promising for the couple, the women faces a family problem that gives her doubt she can be separated from her parents. In a dramatic climax to the story, the couple overcome the problem with the accessibility of a nearby M-Pitesan agent and the women gains the reassurances she can continue to support her family while with the man she loves.