fashion designer james ferriera's 'Bombay Tokyo' collection for the Lakmé Fashion Week was inspiried by the Japanese art of folding paper - 'origami' as well as Bombay, the city he grew up in. he used local Bombay ‘chaddars’ and fabrics but draped and constructed the garments to look like Origami. the press kit therefore, was a poster showcasing his work but folded using origami techniques
the press kit was folded to look like an origami piece that opened into a poster showcasing james' collection
