Giselle Herrera
Senior User Experience Designer
Orlando, FL, USA
3524498142
giselleherrera.com
I’m a Chief User Experience Specialist currently living in Orlando, Florida.
In the past, I’ve had the privilege of working with companies such as Marriott Vacations Worldwide, Avis, Budget, American Girl, United to End Genocide, OPI, Florida Hospital & more.
I currently work to link strategic user experience and interface research, testing (including design) for small business and entrepreneurs under Good Name Design. I also provide hands-on support and services including:
– Streamlining and organizing existing digital strategy
– Providing SEO content guidance and set up
– Brand purpose, creation, research, set up and design
– WordPress design, set up and coaching
– Email marketing design and set up
– Complete digital, social, and print design packages for businesses
In the past, I’ve had the privilege of working with companies such as Marriott Vacations Worldwide, Avis, Budget, American Girl, United to End Genocide, OPI, Florida Hospital & more.
I currently work to link strategic user experience and interface research, testing (including design) for small business and entrepreneurs under Good Name Design. I also provide hands-on support and services including:
– Streamlining and organizing existing digital strategy
– Providing SEO content guidance and set up
– Brand purpose, creation, research, set up and design
– WordPress design, set up and coaching
– Email marketing design and set up
– Complete digital, social, and print design packages for businesses
Work Experience
Smart Panda Labs
Senior User Experience Designer
January 2017
-
United States
Marriott Vacation Club
Web Designer
Utilizing the Adobe CC Suite, XHTML/HTM5L, Flash and Action Scripting knowledge to design interactive content that fits within brand standards.
Design, develop, and optimize email marketing campaigns, landing pages, and mini-sites to meet brand and usability standards.
Using skills in information design, typography, and interactive design to produce online content and to improve user experiences.
Optimizing online content and site structure for search engines (On-site SEO).
Designing a number of large projects, including the Ritz-Carlton Destination Club Insider Newsletter and email templates, an internal Proposal generator that utilizes web forms and Adobe Acrobat generation, marketing websites and large-scale email campaigns, and projects that improve online interaction and usability.
Consistent ability to meet tight deadlines that satisfy and exceed partner needs.
Design, develop, and optimize email marketing campaigns, landing pages, and mini-sites to meet brand and usability standards.
Using skills in information design, typography, and interactive design to produce online content and to improve user experiences.
Optimizing online content and site structure for search engines (On-site SEO).
Designing a number of large projects, including the Ritz-Carlton Destination Club Insider Newsletter and email templates, an internal Proposal generator that utilizes web forms and Adobe Acrobat generation, marketing websites and large-scale email campaigns, and projects that improve online interaction and usability.
Consistent ability to meet tight deadlines that satisfy and exceed partner needs.
December 2010
- September 2015
Florida, United States
United To End Genocide
Social Media/Web Design Volunteer
I provide image and design support for United to End Genocide's Facebook page. Current stats for my contributions have helped increase awareness and over 1K increase in likes and sharing.
December 2013
- November 2014
United States
Freelance
Graphic Designer
Wedding Monograms and invitations
Corporate Identity (Envelopes, Stationary, Business Cards, Logos)
Web Design (UI, I-Design, CSS, HTML, Light Flash)
Power Point Templates
Adobe Acrobat Forms
Advertising Services (Banners, email campaigns, landing pages)
Print (Posters, Newsletters, Magazines, Flyers)
Corporate Identity (Envelopes, Stationary, Business Cards, Logos)
Web Design (UI, I-Design, CSS, HTML, Light Flash)
Power Point Templates
Adobe Acrobat Forms
Advertising Services (Banners, email campaigns, landing pages)
Print (Posters, Newsletters, Magazines, Flyers)
August 2008
- December 2010
Gainesville, Florida, United States
SoGreen Network
Graphic Designer
Working with a group of other designers to create promotional pieces for a public event.
Initiating and leading design concepts from ideation to completion, co-managing the team, and entrusted to create a cohesive look for the website design based on previous web design skills.
Initiating and leading design concepts from ideation to completion, co-managing the team, and entrusted to create a cohesive look for the website design based on previous web design skills.
March 2010
- April 2010
Savannah, Georgia, United States
352 Media Group
Web Designer
Constructed I-Designs and UI elements for web pages.
Completed HTML and CSS coding along with content integration for a variety of web sites.
Introduced to programming, project management, web design, and web development.
Updated HTML code and performed maintenance on several sites, including Clark Atlanta University.
Created and modified PDF forms in Adobe Acrobat.
Cultivated a a working knowledge of programming, development, project management, client presentations, creative reviews and general aspects of working within the web design industry.
Completed HTML and CSS coding along with content integration for a variety of web sites.
Introduced to programming, project management, web design, and web development.
Updated HTML code and performed maintenance on several sites, including Clark Atlanta University.
Created and modified PDF forms in Adobe Acrobat.
Cultivated a a working knowledge of programming, development, project management, client presentations, creative reviews and general aspects of working within the web design industry.
Gainesville, Florida, United States
Jones Edmunds & Associates, Inc.
Graphic Designer
Prepared interim marketing proposals, charts, client newsletters, companywide displays, and display boards.
Designed online collateral for company intranet.
Helped reconfigure media catalogue via intranet.
Gained experience with in-house production, as well as communications with outside print vendors.
Practiced light clerical skills, organization, and filing of brochures, information, and documents.
Designed online collateral for company intranet.
Helped reconfigure media catalogue via intranet.
Gained experience with in-house production, as well as communications with outside print vendors.
Practiced light clerical skills, organization, and filing of brochures, information, and documents.
January 2008
- June 2008
Gainesville, Florida, United States
Education
Savannah College Of Art And Design (SCAD)
BFA Graphic Design, Minor Advertising
Deans List 2009-2010
2008
- 2010
Savannah, Georgia, United States
Santa Fe Community College
AS, Graphic Design Technology
Deans List 2006-2008
2006
- 2008
Gainesville, Florida, United States
Languages
English (Fluent),
Spanish (Native),
Awards
Savannah’s Annual Bridge Run Sponsored By Enmark
First Place
2009
Florida Print Awards
Finalist
2008
Able Trust Foundation’s Biker Care Tag
1st Place
2008
Hawthorne Area Community Foundation
2nd Place Logo Award
2007
Gainesville Ad Federation
Graphic Design Scholarship
2007
Skills
Online Marketing,
Adobe Creative Suite,
CSS3,
Digital Advertising,
Digital Printing ,
Flash,
Graphic Design,
HTML,
HTML5,
Information Architect,
Information Design,
Interactive Marketing,
Landing Page Optimization,
Microsoft Office,
Mobile Design,
SEO,
Social Media,
Social Media Marketing,
Usability Design,
Usability Testing,
User Experience Design,
User Interface Design,
Testimonials
Giselle is an amazingly creative designer whose knowledge of user experience has helped propel her web design talent. Her ability to mentor junior designers while growing her own skill set has made her a leader within the team. She continues to exceed client expectations by delivering well thought out designs. Giselle's positivity and creative energy is an inspiration to her entire team.
– Cheryl Myers, Digital Creative, Strategy, & User Experience
Giselle is an amazing talented and creative individual with the ability to take complex projects and translate them into simply functional designs. She has proven to be a fresh, out of the box addition to the team Giselle will make a welcome addition and asset to any team!
– Joel Guske, Director of eCommerce, Hilton Worldwide
Giselle offers a blend of artistic creativity and strong attention to detail, she always brings a positive attitude to her work and designs with usability and brand standards in mind. As her Senior Designer she has been easy to work with and meticulous on hitting her deadlines always completing her work on time if not ahead of schedule. Her knowledge, foresight and talent is outstanding she has always been a great asset to the team.
– Michael Andrews, Senior Designer at Marriott Vacation Club International
– Cheryl Myers, Digital Creative, Strategy, & User Experience
Giselle is an amazing talented and creative individual with the ability to take complex projects and translate them into simply functional designs. She has proven to be a fresh, out of the box addition to the team Giselle will make a welcome addition and asset to any team!
– Joel Guske, Director of eCommerce, Hilton Worldwide
Giselle offers a blend of artistic creativity and strong attention to detail, she always brings a positive attitude to her work and designs with usability and brand standards in mind. As her Senior Designer she has been easy to work with and meticulous on hitting her deadlines always completing her work on time if not ahead of schedule. Her knowledge, foresight and talent is outstanding she has always been a great asset to the team.
– Michael Andrews, Senior Designer at Marriott Vacation Club International