Pére Juice (Identity Design)

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Created: 08/15/11
Last Edited: 03/02/14
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Description
Corporate Identity, and Package Design for Pére
  • Pére Juice
    Corporate and Package Design
  • Pére is an exotic, all natural juice product. The clientnamed his company Pére based off his father who hand-made pear juice for theclient when he had a severe fever as a boy. The natural juice of the pear isgood in relieving fever because of its cooling effect, so the client wanted to endeavorhis future business by making a juice product that is completely 100% allnatural pear juice to share with the world. The logo symbolizes the process ofthe pear as its converted into juice, and the use of the pears peel in theproduction of this drink. The bottle was meant to follow the organic shape ofthe pear, emphasizing its true root to keeping the integrity of the all-naturalproduct.

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