Pickle Juice Sports Drink

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Created: 03/10/13
Last Edited: 03/10/13
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Description
Target Audience: Males and Females from the ages from 18-30 who live an active lifestyle either playing sports or in the gym.

Insight: Pickle Juice Sports Drink stops mid work out cramps better than any other sports drink however, their brand is not seen as a serious sport brand in their target market.
  • In addition to the two print ads, there is an animated banner ad and a new look for their website.  The new website appeals more to their target market and makes them more knowledgeable about the brand as a whole. 

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