Old Port Ice Cream

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Created: 03/05/12
Last Edited: 10/08/12
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Description
A student branding project for a fictitious ice cream company that markets itself as a classic brand in a modern setting.
  • Old Port Ice Cream
    Ice Cream the Old Fashioned Way
  • Old Port Ice Cream markets itself as a classic brand in a modern setting that rejects today's trend of overstimulating the consumer with an excessive amount of choices in flavors, and instead, embraces the tried and true philosophy of the American classic: chocolate, or vanilla. They produce only the top five American flavors (based on the results from 2010 research by the International Dairy Foods Association) in high quality ice cream.

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