I was so excited to work on the packaging design and art direction for Target's collaboration with Missoni, the iconic knitwear brand recognized as a symbol of Italian luxury. Missoni for Target is an affordable, limited-edition collection for fashion and home. With a team at Target inHouse, we designed packaging SKUs from bedding and shower curtains, to shoe boxes and candle boxes, to hang tags for soft lines and luggage.
We designed the Missoni for Target identity to align with the upstairs Missoni brand, viewed through the fresh, modern Target lens. We photographed the products for packaging with photographer Roland Bello, and below are a few samples that I designed and photo art directed.