Kinetic Life Coaching
FIELDS:Branding, Web Design
Description
A branding and web design project for my friend Brian Emmet's life coaching practice. Concepts were evaluated using brand attributes and the semantic differential.
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Branding and Web Design - Kinetic Life Coaching is the personal life coaching practice of my friend Brian Emmet. Brian was looking to develop a brand and launch a website based on the following brand attributes:Rational
- Catalyzing
- Discovery
- Focused
Emotional- Personal
- Supportive
- Profound
The semiotics for the brand were derived from simple expressions of kinetic energy: namely particles in motion as exhibited below by BMW's kinetic sculpture 
(CC Photo Credit: Iain Farrell)- Using the semantic differential to evaluate concepts, survey participants indicated that a modern serif like Museo communicates brand attributes such as personal while the "cannon ball" dot on the i suggests velocity, related to the catalyzing attribute.
To incorporate the brand attributes "personal" and "profound", seamless patterns were derived from skin wrinkles, suggesting human touch and wisdom. The undulating wave pattern also suggests movement.
- A warm color palette suggests a friendly, comfortable environment similar to what might be found in a coffee shop.
- Responsive web design using skeleton framework for Wordpress.
- Here, the wave pattern is repeated for the site's background.
- To communicate the Kinetic brand visually, I selected creative commons photography suggesting themes of activity, dynamics, discovery, and guidance. The photos were treated with an earthy vignette.Thanks for viewing! You can check out the site @ KineticLifeCoach.com
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