- Kinetic Life Coaching
Branding and Web Design
- Kinetic Life Coaching is the personal life coaching practice of my friend Brian Emmet. Brian was looking to develop a brand and launch a website based on the following brand attributes:Rational
EmotionalThe semiotics for the brand were derived from simple expressions of kinetic energy: namely particles in motion as exhibited below by BMW's kinetic sculpture
- Using the semantic differential to evaluate concepts, survey participants indicated that a modern serif like Museo communicates brand attributes such as personal while the "cannon ball" dot on the i suggests velocity, related to the catalyzing attribute.
- A warm color palette suggests a friendly, comfortable environment similar to what might be found in a coffee shop.
- To communicate the Kinetic brand visually, I selected creative commons photography suggesting themes of activity, dynamics, discovery, and guidance. The photos were treated with an earthy vignette.Thanks for viewing! You can check out the site @ KineticLifeCoach.com