Canon 5D Mark II

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Created: 05/08/12
Last Edited: 11/21/12
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Description
The objective of this campaign is to promote the high quality photo and video capabilities of the 5D Mark II while using original photography and video.
  • Canon 5D Mark II Camera
    Art Direction for Photography: Spring 2012
  • Objective: To promote the high quality photo and video capabilities of the 5D Mark II while using original photography and video.

    Deliverable: 2 print spreads, 15 sec video for use on Canon's youtube

    Role: Art Director, Video Editing

    Photography: Blair Meadows

    Subject: Hac Long Duong Lion Dance Troupe
  • Headline: Don't leave it to luck
    Copy: The Chinese have a great way of bringing luck - the traditional lion dance. But when a golden opportunity arrives for the perfect image, photographers can't afford to wait for a lucky shot. That's why there's the Canon EOS 5D Mark II camera. With superior image and video quality, there will be no more missed opportunities. Check out www.youtube.com/canon to see what it can really do.
    Tagline: Your opportunity awaits
  • Headline: We prefer skill over luck
    Copy: The Chinese have a great way of bringing luck - the traditional lion dance. But when a golden opportunity arrives for the perfect image, photographers can't afford to wait for a lucky shot. That's why there's the Canon EOS 5D Mark II camera. With superior image and video quality, there will be no more missed opportunities. Check out www.youtube.com/canon to see what it can really do.
    Tagline: Your opportunity awaits

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