Claire Wind's profile

Byrd's Virtual Cookie Tour (HP + SCAD)

Recently HP partnered with SCAD to create a creative brand experiences for small local businesses in the Savannah area using HP new augmented reality app Aurasma. 
Byrd's Cookie Company is a local business but is also a staple in Savannah's tradition. With so much history behind this small cookie, we thought this company would be the perfect place to have customers use Auramsa to have a exciting new experience with the Bryd's brand. 
With a team of three of my peers and myself, we concepted and executed the Byrd's Virtual Cookie Tour in a fast ten week period. On my team was Dave Ruiz, Events Coordinator, Tori Dubray, Content Manager, and Faith Zeng, Visual Effects Coordinator, and my role was project manager. 
Byrd's CEO, Jeff, guides the cookie tour by sharing stories of different flavors at each booth.
Filming at Byrd's Factory for the Cookie Tour's Auras
Instore portal in City Market to lauch the Cookie Tour
Scanning tins to find coupons
B.T. Byrd's Brouchure
Scanning the Cheddar Peacan Cookie Booth on the Cookie Tour
The 3D cookie tin
Byrd's Virtual Cookie Tour (HP + SCAD)
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Byrd's Virtual Cookie Tour (HP + SCAD)

Recently HP partnered with SCAD to creative brand experiences for small local businesses in the Savannah area using HP new augmented reality app Read More

Published: