Barnes & Noble Nook IMC

  • Art Direction I:  Fall 2011
  • Objective: Create an integrated campaign to differentiate the NOOK from the other tablets/ereaders in the market focusing on the selling point of customization.

    Deliverable: 4 Print, 2 outdoor, in store posters, social media/microsite.

    Role: Art Direction, Graphic Design, Illustration
  • Outdoor: Baggage claim, Airport posters, Mall kiosk
  • Outdoor: Bus shelter