Barnes & Noble Nook IMC

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Created: 12/01/11
Last Edited: 11/20/12
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Description
The objective of this campaign is to communicate to the target audience that the NOOK is very customizable, unlike many of it’s competitors. The target audience are males and females, ages 30-50, who are avid book readers and travel or commute often. The deliverable of this campaign is a complete IMC program. I included four print ads, four outdoor media, and a microsite.
  • Art Direction I:  Fall 2011
  • Objective: Create an integrated campaign to differentiate the NOOK from the other tablets/ereaders in the market focusing on the selling point of customization.

    Deliverable: 4 Print, 2 outdoor, in store posters, social media/microsite.

    Role: Art Direction, Graphic Design, Illustration
  • Outdoor: Baggage claim, Airport posters, Mall kiosk
  • Outdoor: Bus shelter

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