Allstate Sugarbowl 2013

  • For the 2013 Allstate's Sugarbowl in New Orleans, we brought both team's fans together with a little Mayhem.
  • Installation and social activation on site. Featured in ESPN and several local news networks.
  • Mayhem butterfly bandages stickers (results here)
  • Poster Featured in the 2013 Allstate's  SugarBowl Official Book. Photo by: Martin Schoeller
  • New Orleans Bus Shelters. Photo by: Martin Schoeller

  • Allstate Sugarbowl @Leo Burnett Chicago
    Creative Direction: Britt Nolan/Mikal Pittman.
    Copy: Brandan Jenkins.
    Art Direction: Joaquin Salim.
    Photography: Martin Schoeller
    Production: Chicago Scenic Studio