Nidhi Isaac's profile

CREATICITY | REBRANDING AND BRANDED ENVIRONMENT

Nidhi Isaac
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Brand Design brand positioning brand strategy branded environment branding Communication Design Service design environmental graphics signage design Consumer Research

Reinventing the role of a mall for ITS city and people.

The journey of a mall which is fast becoming the Creative campus of Pune: An eco-system which fosters co-creation, belonging and expression. The key goal was transforming the brand positioning from a ‘home mall’ to a ‘living campus destination’, which included expanding its offering from just home to lifestyle, food, art, education, entertainment, sports.

This one year long exercise started with intense research, multiple management and consumer interactions, resulting in a multi-pronged approach to brand transformation, expanding into an inspired and layered Experience design, reinforced with relevant and elevating Service design, and an internal work Culture redesign to help the management internalize and deliver on the brand’s promise. Holistic design to transform business and increase footfalls.


Brand Design brand positioning brand strategy branded environment branding Communication Design Service design environmental graphics signage design Consumer Research



BRAND IDENTITY & VISUAL LANGUAGE
Brand Design brand positioning brand strategy branded environment branding Communication Design Service design environmental graphics signage design Consumer Research
Brand Design brand positioning brand strategy branded environment branding Communication Design Service design environmental graphics signage design Consumer Research
Brand Design brand positioning brand strategy branded environment branding Communication Design Service design environmental graphics signage design Consumer Research



EXPERIENTIAL DESIGN & WAYFINDING




BEHIND THE SCENES
Brand Design brand positioning brand strategy branded environment branding Communication Design Service design environmental graphics signage design Consumer Research

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CREATICITY | REBRANDING AND BRANDED ENVIRONMENT
Published:
Nidhi Isaac's profile

Owner

Nidhi Isaac's profile
Bangalore, India

CREATICITY | REBRANDING AND BRANDED ENVIRONMENT

Rebranding of a 'home mall' to 'creative living destination'. Design to transform business and increase footfalls. Brand Identity, Brand Strate Read More

Published:

Creative Fields