Nick Canchola's profile

Who is Running the Sneaker Industry?

"Shoes are one of my biggest passions, and without the Black and Brown folks who shaped sneaker culture, the industry would be nothing.” ⁣⁣⁣⁣⁣⁣⁣⁣⁣
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@miguelkamei and I researched the demographics of top leadership in 43 different sneaker companies. Check out the full article on @agencylmu , which details the origins of sneaker culture compared to the current racial demographics in the industry’s leadership. This research is about understanding the power dynamics in an industry that has its deepest roots in Black culture and should be kept in mind when making future purchases.⁣⁣⁣⁣⁣⁣⁣

All graphics made by Nick Canchola.

Who is Running the Sneaker Industry?
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Who is Running the Sneaker Industry?

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