Mercedes-Benz was launching its new A-Class sedan in November 2019 and wanted to host a press conference at its manufacturing unit in Pune, India, to introduce the vehicle to approximately 120-130 members of the media. To create a memorable and impactful experience, the event was curated to showcase both the rich history and prestige of the Mercedes-Benz brand, as well as reveal the new A-Class sedan. The event aimed to highlight the legacy of the brand, while also demonstrating its commitment to innovation and progress, as represented by the new vehicle. The event was designed to be a celebration of the brand's 25th anniversary, marking a significant milestone in its history. Mercedes-Benz's tagline "Best Never Rest" was incorporated into the event, highlighting the company's relentless pursuit of excellence and its commitment to delivering the best to its customers. The press conference provided a platform for the company to communicate its message, share the story of the new vehicle, and establish its place in the luxury car market. By combining a showcase of the brand's history, a reveal of the new A-Class sedan, and a celebration of its 25th anniversary, Mercedes-Benz aimed to create an unforgettable experience for the attendees and leave a lasting impression on the media.​​​​​​​