Bush Grub
A live project for ITV Studios to create a range of edible bug-based novelty gifts, officially licensed for the television show I’m a Celebrity... Get Me Out Of Here!
All of the products in this range had to be fun for all ages and flexible enough to cover packaging, sales collateral, trade show stands and more. It also had to stand separate enough from the TV show if there were any major changes to the programme. The solution was to position the look on the idea of being in the jungle, perhaps stumbling on a Bush Tucker Trial you're being dared to undertake.
This project was reported heavily in the British newspaper The Sun and was picked up by high street chains W.H. Smith, Hawkin's Bazaar and B&M Bargains. The Bush Tucker Trial Challenge game was also on the Amazon.co.uk Best Sellers list three years in a row.
