Ikomata is an eco-friendly, trend-led sunglasses brand that I created for my Final Major Project at Ravensbourne University whilst I was reading Fashion Buying & Brand Management.

We had to create a sustainable brand along with the brand proposal, which also included the business proposal. In the brief, we had to choose a pathway: buying, marketing, or VM. My pathway was marketing so this meant creating a campaign shoot, website launch/e-vite and social media strategies.