On Sept 21, global UN leaders met in New York for the UN Summit, to allocate budgets towards pressing social issues.
We needed a quick, low budget idea to get them to support the Born HIV FREE campaign, aimed at raising an HIV-free generation by 2015.
To get the dignitaries' attention while they drove to the UN, we used Manhattan's grid system as a medium to spread our message. Google Maps helped us take it forward to the rest of the world.
We needed a quick, low budget idea to get them to support the Born HIV FREE campaign, aimed at raising an HIV-free generation by 2015.
To get the dignitaries' attention while they drove to the UN, we used Manhattan's grid system as a medium to spread our message. Google Maps helped us take it forward to the rest of the world.
Produced by Johannes Leonardo. (Sept 2010)
Featured on Creativity.
Featured on Creativity.