Fianl Master Project in Domus Academy
Chatè - Concept Store Design For The New Tea Brand
Chatè - Concept Store Design For The New Tea Brand
Tea, a daily drink for Taiwanese people, is like coffee for Italian. Tea drinking culture is not only a way to taste but also a way to live. By the process of drinking and making tea, people can have time to reunite together and have emotional communication.
Chatè, a new tea brand that created to promote the fine tea from Taiwan. Taking from the Taiwanese homonym “taste tea” (呷茶), the name integrates these two words, Cha- Tè, that both means “tea” all over the world; it seems a perfect combination and good step for entering the international business world.
Chatè, a new tea brand that created to promote the fine tea from Taiwan. Taking from the Taiwanese homonym “taste tea” (呷茶), the name integrates these two words, Cha- Tè, that both means “tea” all over the world; it seems a perfect combination and good step for entering the international business world.
