how might we create an identity for a new concept of crazy golf meets pool, and brand it to be Glasgow's most exciting new nightlife attraction?
challenges
asking the public to try something new
a wide target audience to connect with
a lot of competition of activities in Glasgow
opportunities
create a new trend - setting game
build a buzz/hype around the opening
bring a totally new concept to life
CRUX: a puzzling or difficult problem: an unsolved question
