Client: Eurovision Song Contest Kiyv 2017
Concept of visual communication
Creative idea:
Eurovision is the celebration of music, full of vibrant positive energy. All the people, participants as well as spectators, are embraced with this energy, absorbing it and passing from one to another. They literally shine with lightful emotions.
A stylized depiction of a sunflower becomes the main symbol of Eurovision 2017 song contest. It is a flower that always turns its face to the Sun. Sunflower symbolizes the ability to catch and absorb the bright energy, which floods all the events at the contest, and then to emanate it all around, sharing this radiance.
Moreover, sunflower is the favorite flower of Ukrainians and an informal symbol of our country.
Slogan: SHINE ON!
Creative team:
Advertising Agency: McCann Kyiv
Creative Director: Alexander Netrebchuk
Art Director: Oksana Kapranova
Designer: Anastasiia Dolinenko
2017
Teaser
Main visual
