The best business logo design UK wide isn’t just art, or something picked off a template and hastily customised. It’s unique, memorable, positive and encapsulates your business brand.

Firstly, even a small business logo design should make your company instantly recognisable. Often, simple is best, and an image is preferable. People are visual and more likely to remember a picture than a bunch of text. Your logo should also echo your company colours, so it unites your image over all your branding. Colour’s also important to make your logo relevant: it triggers emotions, so red is vibrant or communicates urgency; blue indicates gravitas and reliability; and green echoes soothing nature. Font is vital: clean, angular lines for IT or financial services companies, for instance, while a women’s jewellery store might pick a font that’s softer and more rolling. Good logos also stand the test of time, so don’t choose the latest gimmick for yours. Your logo should be relevant throughout your business’ life.

Above all, any professional business logo design UK wide must be unique if you want to stand out from the crowd. So never compromise when commissioning a new business logo.