This was my first project for BA (Hons) Fashion Buying and Brand Management creating a menswear denim trend publication. For this, I researched into the two markets, created PESTEL and showcased two secondary consumer profiles in order to brainstorm for the basis of the trend publication; whilst also using WGSN for inspiration.
In the trend publication, I created 3 concepts for menswear denim SS20; denim athletica, American dream and back track. CADs and consumer profiles were also done in order to showcase these concepts in depth.
