Taller Atlántico Contemporáneo (TAC)
TAC is a contemporary chamber orchestra based in Galicia, Spain. A humble but ambitious project with a risky artistic vision, mixing "classical" music with other genres, sounds and experiences (video art, comedy, gastronomy...) This experimental essence needed to materialize through a distinctive visual universe, far from common places and the 'exclusivity' vibe that classical music communicates in more traditional graphic proposals.
The solution was a visual system based on an icon that connects with the orchestra's initials, a tuning fork and a bike, being the latter an important part of the group's history: the piece that brought the conductor and performers together for the very first time included them as a regular instrument (Eine Brise by Mauricio Kagel). An inside joke and a statement about their own weirdness.
The identity is completed with an atlantic beach colour palette, and a typographic composition language present throughout the entire communication.
![atlantic branding classical music Galicia graphic design guillotina estudio identity orchestra tac](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3297a697899395.5ecfdce6156f5.png)
![atlantic branding classical music Galicia graphic design guillotina estudio identity orchestra tac](https://mir-s3-cdn-cf.behance.net/project_modules/1400/07b56897899395.5ecfdce611b4a.png)
![atlantic branding classical music Galicia graphic design guillotina estudio identity orchestra tac](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8fce2a97899395.5ecfdce61520e.png)
![atlantic branding classical music Galicia graphic design guillotina estudio identity orchestra tac](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d787f397899395.5ecfdce61616e.png)
![atlantic branding classical music Galicia graphic design guillotina estudio identity orchestra tac](https://mir-s3-cdn-cf.behance.net/project_modules/1400/051dc797899395.5ecfdce613f40.png)
![atlantic branding classical music Galicia graphic design guillotina estudio identity orchestra tac](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0a86df97899395.5ecfdce61684e.png)
![atlantic branding classical music Galicia graphic design guillotina estudio identity orchestra tac](https://mir-s3-cdn-cf.behance.net/project_modules/1400/36fb2297899395.5ecfdce614629.png)
![atlantic branding classical music Galicia graphic design guillotina estudio identity orchestra tac](https://mir-s3-cdn-cf.behance.net/project_modules/1400/14ea9997899395.5ecfdce612252.png)
![atlantic branding classical music Galicia graphic design guillotina estudio identity orchestra tac](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1e536597899395.5ecfdce612e0f.png)
![atlantic branding classical music Galicia graphic design guillotina estudio identity orchestra tac](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3e8e3397899395.5ecfdce615c47.png)
![atlantic branding classical music Galicia graphic design guillotina estudio identity orchestra tac](https://mir-s3-cdn-cf.behance.net/project_modules/1400/62127e97899395.5ecfdce614b6b.png)
![atlantic branding classical music Galicia graphic design guillotina estudio identity orchestra tac](https://mir-s3-cdn-cf.behance.net/project_modules/1400/01306397899395.5ecfdce6132dd.png)
![atlantic branding classical music Galicia graphic design guillotina estudio identity orchestra tac](https://mir-s3-cdn-cf.behance.net/project_modules/1400/447ef197899395.5ecfdce613881.png)
![atlantic branding classical music Galicia graphic design guillotina estudio identity orchestra tac](https://mir-s3-cdn-cf.behance.net/project_modules/1400/147d6b97899395.5ecfdce612905.png)