Panasonic Shower - Radio Campaign
Brief:
We were tasked to promote the Panasonic Home Shower Jet Pump Series on radio. Its unique features include a booster pump that ensures a steady flow of high-pressure water with minimal noise.
Solution:
Efficient water pressure means a good shower. A good shower relaxes the body and mind. It's a place where we reflect, imagine and fantasize about a better version of ourselves. Based on this insight we created a series of radio scripts that demonstrates how a good shower can make your imagination wander. With the Panasonic Home Shower Jet Pump Series, everybody can be a somebody in the shower.
Kancil Awards 2019 Silver - Best Use of Radio (Campaign) - Playboy, Rockstar, Footballer
Kancil Awards 2019 Silver - Best Use of Radio (Single) - Celebrity
Kancil Awards 2019 Silver - English Copywriting (Campaign) - Footballer, Comeback King, Playboy
Kancil Awards 2019 Silver - English Copywriting (Single) - Celebrity
Kancil Awards 2019 Bronze - English Copywriting (Single) - Rockstar
Kancil Awards 2019 Merit - Best Use of Radio (Single) - Superhero
Kancil Awards 2019 Merit - Best Use of Radio (Single) - Comeback King
Kancil Awards 2019 Merit - English Copywriting (Single) - Superhero
