When Nike launched the first signature shoe for Cleveland Cavaliers Point Guard Kyrie Irving, they wanted to do something special. We proposed to launch the shoe at a Cavaliers home game, using a self-guided kiosk to connect with product and make a purchase. The surprise and delight came during half time when the product was delivered to the buyer’s seat!

We developed a digital shopping cart that sent a link to your phone, so the only information that the consumer had to share with Nike was their phone number. From that point on, the purchase was made on the consumer’s smartphone, powered by nike.com.