BMW wants to connect with younger automotive and tech enthusiasts, so we helped them reimagine the traditional car dealership model as an experience-first, luxury retail experience inside of a 10-week pop-up shop. Visitors could personalize their BMW with a range of materials and decals made available in the customization area. Finally, highly trained sales associates helped expand the conversation to the entire BMW range, directly feeding local dealerships with informed leads and test drive opportunities.

Over 85,000 consumers toured the BMW i8 launch pop-up in 10 weeks. The experience increased sales by 33% in the markets where they took place. BMW dealerships quickly requested a more permanent version of the retail space.