Client: IOI CITY MALL
Project: Christmas 2019/ Sparkle Shimmer & Shine
Creative Director: Evonne Tan
This was a very fun and interesting project to pitch. The story behind the visual shows Charlie and his animal friends going on an epic adventure to collect all the gems in a frosty winter wonderland world. The background of the artwork is also based on a lot of the mall decorations. The artwork was done in full vector and was then adapted to billboards, glass door stickers, poster standee, tent Card, street bunting and posters.
Disclaimer: Some vector elements were taken from Freepik.
Thanks for watching :)
