Russia is a strategic market for BASF. “From Russia with Love” is a phrase which steadily linked with Russia. By reinterpreting this phrase BASF create an event which opens modern and transforming vision of the future of Russia. And this future will happen soon. With BASF.

The key element of decoration and design is Matryoshka (well known symbol of Russia, layering, depth and multiple meaning) decorated in a modern style.

Matryoshka — is an event symbol. Matryoshka could be decorated with different themes and designs, sizes and quantity depends of message need to be transferred to event guests. The only constant is a form of Matryoshka.

Venue decoration elements, stage design for official part of the event and gala dinner, invitations and hand-out materials use Matryoshka as a key point element.