Fibonacci
Fibonacci is a pasta brand aimed for gourmet markets. The concept of this branding and packaging was inspired by the Italian Renaissance movement and its focus on perfection and beauty. The naming unfolds from the golden ratio, also referred to as the Fibonacci Number.
The packaging was designed by abstracting figures used in Renaissance architecture and using them as windows to look into the product. The color palette was inspired by Italian Landscapes.
Design: Catalina Hinojosa, Ana Cristina Espinosa, Cynthia Martínez, Eduardo Salas
Photography: Alejandra Melo Plaza
