This was part of a 6-month promotional campaign.  Sales and Marketing wanted a promotional piece that they could send to prospects whose contracts with a competitor would be expiring within a year.  The idea was to create a mailing campaign that allowed recipients to become aware of- and remember- SGI when they began their RFP process.

The first mailing went out in a custom box with an insert holding a black metal tin containing the first 4 cards, the directions on how to play, and the accompanying stat/case study cards. Placed directly inside the box on top, was a personalized letter explaining the contents, the reason for Euchre (SGI being a mid-western company and Euchre being a mid-western card game).

The recipient could review the stat cards listing the potential pain points the "Villain" (their existing vendor) might be causing and how our SGI "Superhero" could combat those pain points.  The reverse side of the stat cards had a case study.  The cards were drilled in the top LH corner and placed on a ring clip.

All the playing cards and stat cards were printed digitally on a Kodak NexPress. The directions were digitally printed on a Canon 7010, die cut, and folded to size.