The Integrated Marketing Campaign was by far the most extensive and strenuous project of the entire Graphic Design program. It was done in a group of three and our goal was to attract younger generations toward consuming tea more regularly. Through Teanation (Brand) Stealth (Sub-brand), our approach was a ninja theme which by today's trends, is associated with younger audiences being that it pertains to combat. What in common with tea? Well since tea is consumed with intention to cleanse the body, it does so without any side effects so like a ninja, it is "Stealthy."
Main case - This is the standard package containing four smaller cases of individual tea variations including: green, white, black and red rooibos teas
Individual cases - Can be found in a bundle included in the main case set or bought individually from a counter top point of purchase (see next).
Counter top Point of Purchase
Consumer Ad - The ninja holding the tea leaf sword indicates that this tea will impale you with potent healthy benefits. His posture also reinforces the campaign's efforts to preserve the world's forrests by the usage of hemp based paper as oppose to conventional cardboard
Ninja Star Danglers - Found protruding on grocery store shelves as if thrown
