The goal of this project was to create a new brand identity featuring illustration for the weekly OB Farmers Market. Celebrating the vibe of the Ocean Beach (San Diego) community while conveying what the farmer’s market is all about: fresh food and community.
The brand identity is flexible and shares what makes OB special. Vibrant colors and a nod to the ocean, surf culture and fresh food allow the farmer’s market brand to become a part of the OB scene.
