Candela
The household cleaning products market has a very specific visual aesthetic and corporate look. The visual impact of packaging takes a special relevance since it’s a market where brands don’t usually tend to try different things. Candela is a paraguayan company that started its operations in 2015 with the goal of offering cleaning products with social impact, creating job opportunities for people with additional needs.
Candela approached us looking to update the packaging for their products. A visual system was developed taking inspiration from illustrations made by its employees to decorate the labels for the products they help to produce. The result is a unique and fresh identity that creates a distinctive look and reflects a joyful spirit to a brand that it’s shaped by its collaborators.
