U O L
P A G B A N K
Traditional banks sometimes remind us things far from good: long queues,
unnecessary bureaucracies, taxes, taxes and… did I say taxes?
As a solution, digital banks are emerging to make our lives easier and better.
And UOL PagBank is one of them. It unites all the facilities of having a solid bank
account brand with the benefits of having it digital, either for regular customers
or even for businesses’ owners.
We were invited to create and produce a video for them that explains the most
important things in a unique narrative way: how is an entire consumption cycle
possible in the digital environment thanks to UOL PagBank?
The result is this friendly-fun-colorful-and-dynamic video you’ll watch above.
C R E D I T S
Brand: Pagbank PagSeguro
Client: UOL
Direction: Jannerson Xavier
Screenplay: Vinícius Giba
Storyboard / Animatic: Daniel Kano and Kenji Lambert
Concept Art: Daniel Kano
Illustration: Daniel Kano and Kenji Lambert
Animation: Jannerson Xavier, Gabriela Zaneti, Samantha Oda and Vinicius Ricardo
Voice Over: Johnnas Oliva (Loc on Demand)
Audio Mixing and Sound Design: Jacarandá
Project Manager: Marcelo Moreno
