(pH)ILTER: Instagram Initiative
Reviving old forgotten traditions through gaming aesthetics.
With the times changing, we continuously grow and evolve. India has also evolved with major western influences. By appealing to millennials, we want to remind them of the old traditions mantras of simple living. We combined a vintage Indian mood with a gaming aesthetics to increase our interaction with our Instagram viewers. We also want to dissolve the stereotype that the traditional Indian “Nuskas”, we had learnt from our ancestors, was for a “Aramdayak” life for the future generations to follow.
Concept By MEHER KAUL, SPOORTI BADANUR, ESHA KOTHARI
Photography ABHINAV, MEHER, ESHA
