Pop-Up Shop Branding Project
Challenges
Creating a mini greeting card set that consists of 4 cards with an overarching aesthetic, a box to house the cards, a banner and avatar for the online shop, and typography with custom treatments.
Concepts
I wanted to jump into this project by working strictly with photography and approaching the compositions with only an idea in mind. The goal was to 'create worlds' with uplifting messages, a foliage and astral based motif, and to resolve each card without relying on a sketch or thumbnail.
Shop Avatar, Banner, & Series Title
The Cards
The Box
Result
The aesthetic and palette stay consistent throughout the series, creating a cohesive theme of positivity and 'world building.'
