"Vote for your yard"
social campaign in VK/ "My Yard" Moscow City Governmental program during Moscow lockdown
All offline meetings with tenants as part of governmental urban program “My Yard” were cancelled during pandemic lockdown in Moscow. We had three days to change the strategy and to announce the new on-line format for people not familiar with new lock-down rules. Being myself locked at my home, I created The Socks Viral Campaign: series of OLVs specially for tenants of particular Moscow area under the survey (one Moscow yard with 100 apartments). The videos were targeted during the day, with final countdown videos to increase involvement of the tenants. The result: the new VK group increased from 0 to 100 active members , 700 people took part in online discussion with architects and Moscow governments in VK. The Socks Viral Campaign was included in Moscow Government case study as the most effective case of urban involvement during lock-down.
Launch OLV "Vote on-line!"
"Night talk" Contextual OLV for evening show-time
"Wake-up!" Contextual OLV for morning show-time
"The Song" Contextual OLV for evening show-time
"Hanging around?" Contextual OLV as the prompt response on the audience involvement
"6 hours call" heating up OLV before the on-line voting
"3 hours call" Heating up OLV before the on-line voting
"Final call" Heating up OLV before the on-line voting
"Thank YOU!" OLV after the VOTING as the prompt response on the audience involvement
SECOND STAGE/ day to day communication between the Moscow government and the citizens in VK
