With a rich heritage in addition to their personable staff, VIP Formalwear became the leading North Carolina authority in tuxedo rental. While they were expanding across the map with new brick and mortar locations, VIP Formalwear was ready to create a digital experience that would track new rentals and drive in more business. My role for this project was to serve as the creative director and a thought leader providing guidance to a business that is new to the digital space.