Business Rebrand
*2019 Gold ADDY Winner for Sales and Marketing Material, Tuscaloosa Region
This project required me to research a local business and creating rebranding materials. I chose Alabama Outdoors, an outdoor recreation retailer. I created a new logo depicting the state of Alabama with topographical lines centered around their main location, Birmingham. I updated the branding colors and font, as well as incorporating topographical lines as accents in the stationery.