A long term, large scale project for a client with two sister brands, HFL and HFL:CDM. 

Sub-branding was created for HFL:CDM along with a microsite to launch the new company and trial a fresh look for the group. 

A complete overhaul of the main group site was undertaken soon after to fully embrace the new brand style. This involved a full website audit and restructure of content to offer a simplified and more fluid browsing experience for users. 

Branded press releases, exhibition materials, advertising and other corporate literature formed the majority of the ongoing design support, where the main challenge was creating something visually attractive based on content that was either very technical or dubbed by the client themselves as ‘dry’ and ‘unexciting’ to most. Standing out amongst the competition at exhibitions and in trade publications was a must.