Batiste
D&AD
Explorer Pack
Brief
Build the Batiste brand by creating four new graphic identities and fragrances.
Concept
“Explorer Pack” design was inspired from Malaysia forests, and there are a few activities that are popular in Malaysia such as camping, jungle trekking, picnic, fishing, mountain climbing etc. There are four new fragrance name given which is Forest, River, Wood, and Morning Dew; and this new series “Explorer Pack” are targeting to females who love nature and outdoor activities.
“Explorer Pack” design was inspired from Malaysia forests, and there are a few activities that are popular in Malaysia such as camping, jungle trekking, picnic, fishing, mountain climbing etc. There are four new fragrance name given which is Forest, River, Wood, and Morning Dew; and this new series “Explorer Pack” are targeting to females who love nature and outdoor activities.
Solution
This new series of designs are applied with combination of different elements from the nature. This new Batiste limited edition will give the audience a refreshing and relaxing feeling while they explore in the forests.
Explorer Pack - Limited Edition
Batiste Website - Main Page
Batiste Website - Products Introduction Page
Batiste Website - How to Use Page
Batiste Website - Signup Page
Batiste Website - Contact Page
Batiste Website - New Product Introduction (Forest)
Batiste Website - New Product Introduction (River)
Batiste Website - New Product Introduction (Wood)
Batiste Website - New Product Introduction (Morning Dew)
Point of Sale
