Looking for a balance between the tennis player needs & the PRINCE brand guidelines, we could dive into innovative proposals for his unique new flagship store in Dubai. We drove the project from the beginning through user analysis, brainstormign sessions , sketches, renders & prototypes; finishing the process with the technical blueprints and a monitorization of the production quality.
This project was Gold Awarded in 2010 by POPAI France at the "Short Run & Flagship" category.
