ACE is a transformative bicycle saddle that can change into two modes, leisure and competitive. It is design to provide comfort for the cyclists who experience saddle sore by allowing cyclists to adjust the saddle accordingly to their preference.
THEME Future
FOCUS Future of mobility in Singapore
DURATION 6 months
Primary Research on Commute Cyclist from SmallWheelBigSmile
Secondary Research on Competitive Cyclist and Commute Cyclist in Singapore.
Documentation of Protective Cycling Gears from both Cyclists
Competitive Cyclist Profile
Commute Cyclist Profile
Identifying pressure points between two types of bicycle saddle: Leisure & Competitive / Design explorations
Product in use / Product being display on a bicycle
Target audience: Leisure Cyclist & Competitive Cyclist
Different skins designed for different users.
Product Packaging Design
ACE, Adaptive & Comfortable for Everyone.
